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A person holds a book titled 'UI Design for Humans' featuring abstract human-shape graphics, emphasizing the user-centric approach in design.

UI Design for Humans

Guide

Illustration showcasing the "Jobs to Be Done" (JTBD) framework with various food items such as a milkshake, Snickers, donut, banana, and bagel

Jobs to Be Done (JTBD) in product design: fundamentals and best practices

Article

A high contrast image of a murmuration of birds dynamically shifting patterns as a collective. The fluid movement reflects Outcome Driven Innovation adaptive responsive and guided by shared objectives to achieve the best possible outcomes.

Outcome-Driven Innovation: A Strategic Approach to Maximizing Product Success

Article

Smartphone displaying the Yello app interface with energy plans, set against a bright yellow background with award logos at the bottom.

A brand new app to bring Yello into the mobile-first era

Case Study

A galaxy as a visualization of a system where elements are interconnected

Design System: Growth Engine for Modern Products

Article

Screenshots of a mobile travel app, showing a flight search interface with departure options, a scenic image prompting travel to Alberta, and a date selector highlighting available flights for a round trip.

UX challenge: how we break free from the endless loop in flight searches.

Article

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