Archetype Canvas

Align your user interface with human behaviour
FigJam Template
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Archetype Canvas in action

The Interaction Blueprint that makes AXA 20% more revenue

Screenshots of a mobile travel app, showing a flight search interface with departure options, a scenic image prompting travel to Alberta, and a date selector highlighting available flights for a round trip.

Reimagining Flight Search

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A person holds a book titled 'UI Design for Humans' featuring abstract human-shape graphics, emphasizing the user-centric approach in design.

UI Design for Humans

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