Every interaction follows an intent. Using models like the Integrated Behavior Model (IBM) and insights from Information Seeking Behavior, we analyze the moment of interaction.
Content is only effective when it serves user intent. With Interaction Archetypes, we refine structure and messaging to ensure content drives impactful engagement.
Design makes content effective. The precise interplay of UI and behavioral patterns creates interfaces that are both efficient and impactful.
We put so much effort into creating a website that felt like a design magazine, something our audience of design lovers truly loved. But when we started running marketing campaigns, reality hit. People were visiting, but they weren’t converting. That’s when we turned to DUMBO for a UX/UI audit, and it was incredibly eye-opening. The audit was clear, actionable, and invaluable, offering fresh insights that were easy to apply. Highly recommended for anyone managing a website and looking to optimize their digital experience!
Everything you need to align your user interface with human behavior. For maximum efficiency.