In

sights

A design thinking process diagram integrating Jobs to Be Done (JTBD). The visual highlights "Empathise" as the foundation, leading into "Define," "Ideate," "Prototype," and "Test" in an iterative cycle. JTBD is positioned as a guiding principle, reinforcing user needs as the core of innovation.

Empathy in Design Thinking: Supercharged with Jobs-to-be-Done

Article

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A brand new app to bring Yello into the mobile-first era

Case Study

A high contrast image of a murmuration of birds dynamically shifting patterns as a collective. The fluid movement reflects Outcome Driven Innovation adaptive responsive and guided by shared objectives to achieve the best possible outcomes.

Outcome-Driven Innovation: A Strategic Approach to Maximizing Product Success

Article

A person holds a book titled 'UI Design for Humans' featuring abstract human-shape graphics, emphasizing the user-centric approach in design.

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UI Design for Humans

Guide

A galaxy as a visualization of a system where elements are interconnected

Design System: Growth Engine for Modern Products

Article

Ant Design Review: A Comprehensive Design System for Enterprise Web Applications

Article

Logos of the best design systems 2025

Best Design Systems in 2025

Article

Illustration showcasing the "Jobs to Be Done" (JTBD) framework with various food items such as a milkshake, Snickers, donut, banana, and bagel

Jobs to Be Done (JTBD) in product design: fundamentals and best practices

Article

Telekom.de Impressions

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Empowering UX leadership: crafting a strategic vision for telekom.de

Case Study

Hands with different skin colors in front of a light grey background, the fingers pointing on black buttons labeled "Next" but the finger of one hand pointing on a strawberry red button labeled "place order"

The truth about clicks and conversion

Article

A striking image featuring two mountain peaks in grayscale against a vibrant strawberry red and light grey background, symbolizing the idea of information below the fold.

Beyond the fold: designing for depth in user engagement

Article

Smartphone screen displaying a map for high-speed internet, highlighting the user's location and availability of the service.

From millions of miles to millions of people: the customer experience for a nationwide infrastructure

Case Study

This graphic showcases the progression of app design, depicted through three stages of development for a calendar view. Starting with a rudimentary wireframe sketch, it transitions to a basic digital mockup and culminates in a polished, fully designed user interface.

3 great reasons to stop using wireframes

Article

Screenshots of a mobile travel app, showing a flight search interface with departure options, a scenic image prompting travel to Alberta, and a date selector highlighting available flights for a round trip.

UX challenge: how we break free from the endless loop in flight searches.

Article

A split-screen comparison of YouTube and Netflix user interfaces.

The simple blueprint that drives YouTube’s addictive UX (and why it matters)

Article

A black and white photo of a wall covered in post-it notes, photos, and papers, detailing the journey mapping process in user experience design.

Journey Mapping 101: fundamentals and best practices

Article

A modern guide cover design with dynamic lines, titled 'Structuring Websites,' emphasizing strategic web design.

Structuring Websites

Guide

An abstract diagram showcasing a structured flow of rectangular shapes, symbolizing steps in the integrated behavioral model.

Decoding the Integrated Behaviour Model for designers

Article

Key Screens Telekom Home Network

Designing seamless connectivity: introducing and integrating a new wifi technology

Case Study

Three overlapping bubbles with words 'Act,' 'Understand,' and 'Explore' signify the intentions of use

Three patterns of how users behave on the web

Article

Two contrasting circles with numerical values.

UXers, how confident are you when it comes to IA?

Article

Zwei airberlin Flugzeuge fliegen vor der Sonne

Re-Building the digital ecosystem of Germanys second largest airline

Case Study