In

sights

A design thinking process diagram integrating Jobs to Be Done (JTBD). The visual highlights "Empathise" as the foundation, leading into "Define," "Ideate," "Prototype," and "Test" in an iterative cycle. JTBD is positioned as a guiding principle, reinforcing user needs as the core of innovation.

Empathie im Design Thinking erweitert um Jobs-to-be-Done

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Fe

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Eine brandneue App bringt Yello in die mobile-first-Ära

Case Study

A high contrast image of a murmuration of birds dynamically shifting patterns as a collective. The fluid movement reflects Outcome Driven Innovation adaptive responsive and guided by shared objectives to achieve the best possible outcomes.

Outcome-Driven Innovation: strategischer Ansatz zur Maximierung des Produkterfolgs

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A person holds a book titled 'UI Design for Humans' featuring abstract human-shape graphics, emphasizing the user-centric approach in design.

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UI Design for Humans

Guide

A galaxy as a visualization of a system where elements are interconnected

Designsystem: Motor für nachhaltiges Wachstum

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Ant Design Review: Umfassendes Designsystem für Enterprise-Anwendungen

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Logos of the best design systems 2025

Die besten Designsysteme 2025

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Illustration showcasing the "Jobs to Be Done" (JTBD) framework with various food items such as a milkshake, Snickers, donut, banana, and bagel

Jobs to Be Done (JTBD) im Product Design: Grundlagen und Best Practices

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Telekom.de Impressions

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Starkes UX-Leadership: eine strategische Vision für die telekom.de

Case Study

Hands with different skin colors in front of a light grey background, the fingers pointing on black buttons labeled "Next" but the finger of one hand pointing on a strawberry red button labeled "place order"

Die Wahrheit über Klicks und Conversion

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A striking image featuring two mountain peaks in grayscale against a vibrant strawberry red and light grey background, symbolizing the idea of information below the fold.

Beyond the fold: Designansätze für ein anhaltendes User Engagement

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Smartphone screen displaying a map for high-speed internet, highlighting the user's location and availability of the service.

Von Millionen Kilometern zu Millionen Menschen: die Customer Experience für eine bundesweite Infrastruktur

Case Study

This graphic showcases the progression of app design, depicted through three stages of development for a calendar view. Starting with a rudimentary wireframe sketch, it transitions to a basic digital mockup and culminates in a polished, fully designed user interface.

3 gute Gründe, keine Wireframes zu verwenden

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Screenshots of a mobile travel app, showing a flight search interface with departure options, a scenic image prompting travel to Alberta, and a date selector highlighting available flights for a round trip.

UX Challenge: Wie wir die Endlosschleife bei der Flugsuche durchbrechen.

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A split-screen comparison of YouTube and Netflix user interfaces.

Der einfache Blueprint hinter YouTubes fesselnder UX (und, warum es wichtig ist)

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A black and white photo of a wall covered in post-it notes, photos, and papers, detailing the journey mapping process in user experience design.

Journey Mapping 101: Grundlagen und Best Practices

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A book cover titled 'Webseiten Strukturieren' with elegant lines, focusing on the core principles of website design.

Webseiten strukturieren

Guide

An abstract diagram showcasing a structured flow of rectangular shapes, symbolizing steps in the integrated behavioral model.

Integrated Behavior Model dekodiert für Designer

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Key Screens Telekom Home Network

Konnektivität gestalten: Einführung und Integration einer neuen WLAN-Technologie

Case Study

Three overlapping bubbles with words 'Act,' 'Understand,' and 'Explore' signify the intentions of use

Drei Muster, wie Nutzer sich im Web verhalten

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Two contrasting circles with numerical values.

UXers, wie hoch ist euer Selbstvertrauen, wenn es um IA geht?

Artikel

Zwei airberlin Flugzeuge fliegen vor der Sonne

Neugestaltung des digitalen Ökosystems der zweitgrößten Fluggesellschaft Deutschlands

Case Study